Suppliers of character actors and models for the advertising and TV industry.


Ordinary People were established in 1988 to meet the ever increasing demand for more ordinary – looking people within the film and photographic industries. Since then, the company has been successfully supplying artistes and models to the worlds leading photographers, advertising agencies and casting directors in both TV and film.

Ordinary People have established working relationships with clients such as David Bailey, Gered Mankowitz and Nadav Kander in photography, M&C Saatchi, McCann Erickson, and Ogilvy & Mather within advertising and the leading TV companies worldwide. Over the past 20 years we have successfully cast, main featured artistes in Hollywood blockbuster films through to high profile TV commercials representing a multitude of products and themes.

Simon Kingsley runs the agency along with Romi Kovarava. In the 80's Simon printed black and white photographs for some of the worlds top photographers before joining the running of the business, he is an accomplished photographer and has shot the last three model books produced by the agency.

Should you require a copy of our new book or any assistance with selecting artistes/models, future projects, ideas or budgets, please feel free to discuss your requirements with our team of experienced agents by email or phone 07774 235 355